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Brand Activation · Visual Identity · Event Management

Setting the Pace for Innovation.

Brand activation for a financial services launch in Lagos.

TGM's Role

We approached the launch as both a statement and an experience, designing a strategic event flow that wove together brand storytelling, key speeches, and interactive media moments.

Behind the scenes, we handled the full technical scope from stage design and AV to media accreditation and hospitality, ensuring a smooth experience for a high-profile guest list.

Across the venue, every touchpoint carried the Sanlam-Allianz identity, reinforcing the new brand in a way that felt cohesive, confident, and unmistakably forward-looking.

Key Deliverables

Launch event concept and production
Stage design and AV coordination
Media accreditation and coverage
High-profile guest hospitality
Sanlam-Allianz brand identity integration
Executive speech and programme flow

Results

200+high-profile guests
Seamlessbrand launch execution
Fullmedia coverage