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Campaign Development · PR
Celebrating Creativity Across West Africa.
PR for a film festival in Lagos.
TGM's Role
We shaped a locally grounded campaign that could travel, developing tailored ideas and curating speakers who genuinely resonated with regional audiences.
Alongside that, we drove press engagement with focus, elevating visibility and building sustained awareness for the festival.
Key Deliverables
Locally grounded campaign development
Speaker curation for regional audiences
Press engagement and media relations
Festival visibility and awareness
West Africa audience strategy
Cultural positioning and storytelling
Results
Regionalcultural footprint expanded
Sustainedmedia visibility
Strongeraudience engagement