Royalty is an integral aspect of African culture that showcases the beauty and pedigree of our people as well as the strength and capacity of the people and their kingdoms. That Good Media led the publicity campaign of Her Majesty, Olori Atuwatse III, Queen Consort to his Royal Majesty, Ogiame Atuwatse III, The Olu of Warri, on the heels of his majesty’s coronation. The strategy afforded the rest of Africa and the world at large, a peek into the exemplary life of the enigmatic Olori; her passion for human capacity building, mental emancipation, girl-child education and mentorships, women empowerment as well as Nigeria/pan-African-collaborations for the progress of the Warri Nation.
That Good Media demonstrated capacity in providing Olori’s brand strategy, media management and placements in both local and international media such as the US leading magazine for black women of excellence, Essence Magazine, which recognises the leadership and visionary mandate of the Queen Consort in illuminating Warri Kingdom.
As one of Nigeria’s media companies, advocating a healthy work-life balance and gender equity in the country, That Good Media was engaged as the official media agency for the Prosper Summit – Nigeria’s largest family, parenting and work-oriented conference convened by leading work platforms LagosMums and Mother Honestly. That Good Media provided content strategy and RSVP services. We also facilitated strategic partnerships and sponsorship from leading corporate organisations, media organisations and influencers that added colour and zest to the summit.
TGM is a firm believer in the Nollywood growth and success story. We are particularly drawn to screen projects that advocate a better society with a conscious and patriotic citizenry. Therefore, we were thrilled to provide media publicity and strategy for the premiere of the high-octane Netflix thriller by Bolanle Austen Peters, Collision Course. The movie looks into the impact of #policebrutality, ‘bad cops’ and their atrocious side when their paths collide with that of a young upcoming musicianand a conflicted member of the police force. TGM engaged in disruptive strategies that involved pop-ups, meet-and-greet sessions and a robust content deployment that amplified the movie on both the local and global platforms. Collision Course bagged the 2022 Africa Magic Viewers’ Choice Awards (AMVCA) for the Best Movie, West Africa and was screened at the Toronto International Film Festival, 2022.